Brand
voice
Successfully positioning our brand through written communications means considering both the message and the manner in which it is delivered. Reference the following editorial and stylistic guidelines when writing about Decker.
Brand pillars
Confidence
Nothing beats the real you.
Influence
Convey. Connect. Inspire.
Delight
Surprise yourself and others.
Brand story
Long-form narrative. 155 words.
The most influential communicators have one thing in common—they create an experience that resonates with people. The good news: anyone can learn to powerfully connect with others in this way. Decker is how you get there. We’re a coaching, consulting and training firm that develops confident communicators for the world’s most admired companies.
We shift how your executives and rising stars approach communications, prepping them with the tools and mindset to deliver audience-centric content that inspires action. Through our candid, constructive feedback and tried and true methodologies, we reveal the authenticity and narrative that’s just been waiting to emerge.
Decker holds nothing back when it comes to preparing your leaders for repeatable success, bringing passion and big-picture thinking to help shape your most important communication strategies. And through customized programs that scale, high performers across your organization have an opportunity to elevate their impact. You win when you inspire. Let’s do both, together.
Short-form narrative. 28 words.
Decker is a coaching, consulting and training firm that helps executives and rising stars get results by helping them to be confident, influential communicators that inspire others to action.
Positioning statement
Decker is a communications coaching, consulting and training firm that develops confident, influential communicators for the world’s most admired companies.
Unlike our competition, we are uniquely noted for fundamentally shifting the way leaders relate to communication, so they can deliver audience-centric content that leads to impact.
This allows high performers and rising stars to connect with others more deeply, inspiring action and resulting in success across organizations.
Brand values
Lead with humble confidence.
Build relationships. Because they matter… a lot.
Own it.
Be growth-minded.
Have fun. Seriously.
Personality
A set of human characteristics that are attributed to your brand.
Caring.
Articulate.
Inspiring.
Tone of voice
Specific tonality and character our brand uses to express itself.